Boost Brand Awareness with Social Display Ad Campaigns

With a proper strategy in place and following a tailored approach, you can ensure that every brand advertising campaign you launch is successful and engaging. To create the best ad campaigns, advertisers need to consider Social Display Ads. Leveraging the power of engagement, social validation, and familiarity with social media platforms to create paid ad campaigns is one of the best ways to stay ahead of the competition.

What Is a Social Display Advertising Campaign?

Social display advertising can bring the engagement of social media platforms to any commercial ad campaign, while also bringing the scale of paid display ads from across the internet to a brand’s social media efforts, helping them understand what types of messaging and creatives are driving the best results. It is a type of advertising campaign that doubles as a cross-channel medium, combining the high interaction of social media with the traditional discipline of commercial campaigns.

Social display ads are automated display ads that are created by repurposing social media posts. These ads can be delivered programmatically as display ads, video ads, CTV ads, etc. There is no potentially expensive guesswork involved when you use social display ads for creating some cool advertising campaigns, as they allow you to capitalize on posts that have already proven to be effective. When used correctly, a social display advertising campaign proves to be a cost-effective way of increasing brand awareness and driving traffic and sales.

Broad and Targeted Reach

Social media platforms have a rather segmented reach, limited only to people who are on the platform. One of the best benefits offered by a social display advertising campaign is the expanded reach. A brand ad campaign with social display ads essentially helps engaging social media posts reach new audiences, beyond the limits of a social media platform. The analytics that have been generated by the posts on social media can be used to optimize the ad design. Boosting your digital ad campaign programmatically will help the post reach a larger audience base of users who match your brand’s consumer profile.

No Need to Create New Content

A social display digital ad campaign eliminates the need for coming up with new campaigns, creative, and ad ideas time and again. A social display brand ad campaign converts top-performing social media posts into display ads, and the entire process is automated. When it comes to these commercial campaigns, the best part is that the ad campaign is low-cost and requires minimal human effort. Additionally, your social display brand ad campaign can also help combat ad fatigue. If you have existing advertising campaigns that have been live for a long time but are no longer bringing in conversions, you can switch up the pace by replacing those campaigns with popular social media content. Apart from helping overcome ad fatigue, social display ads also help ensure that your brand’s digital presence is always new and fresh.

High Performing Campaigns

A social display brand advertising campaign uses top-performing posts from the brand’s social media handles. This means that the ad that will be created will emulate tried and tested messaging and imagery, and it will be served to a much larger audience than before. Adding social display ads to the marketing mix for your next commercial campaign can significantly improve the click-through rates of the campaign. Social display ads also maintain social metadata, such as comments, counts, views, and likes, in real-time.

Other Benefits of Creating Cool Advertising Campaigns Using Social Display Ads

• Save Time: For brands that do not have the time, or the resources needed to create custom display ads time and again, social display ads can be the solution they need. Social display ads generate production-ready ad units in minimal time.
• Consistency in Brand Communication: Social display ads use a brand’s social feed as a library and repurpose existing branded content into display ads, which ensures that there is consistency across all brand communication and that your creative language is cohesive across all channels.
• Control and Transparency: Through social display ads, brands can manage the distribution of their social media content using their own media buying stack. This allows you to use all kinds of bidding, targeting, tracking, and attribution strategies to compare the performance of various media buying tactics, including social display ads.

Guide to Planning Social Display Advertising Campaigns

Identify Marketing Goals.

All of the best commercial campaigns start with setting goals and objectives about what you want to achieve through the campaign. Setting marketing goals provides brands with a more straightforward direction and approach toward success. Additionally, setting goals and tracking campaign performance against them also helps keep you on track, ensuring you have a purpose and drive to achieve specific results through your ad campaigns.

Determine Target Audience.

All the best advertising campaigns and business strategies in the market are aimed at an audience. You need to create consumer profiles of your target customers to give the campaign its shape. Knowing who you are marketing to can help ensure that your ads are relevant for prospective and existing customers and that the costs being spent on paid ad campaigns are being directed toward your brand’s ideal prospects.

Choose the Right Platform.

Once you have determined why you are creating the ad campaign and for whom, you will have a better understanding of the features and capabilities you will need to properly manage the campaign. There are multiple platforms available online for creating social display ads, but you will need to do your research and compare various platforms, their features, and their costs to find the one that suits your requirements perfectly. Socialdisplay.com is one of the best creative management platforms advertisers can use to harness the benefits of social display ads for their marketing strategies. Create, launch, and manage multiple social display ad campaigns in one place.

Most brands already have a social media presence. Social Display Ads amplify high-performing posts and their metadata, so they can authentically recreate the post for other digital environments. The platform can also be used to track the performance metrics of the post in real-time.